Packaging recycling is a virtuous system that allows us to recover resources for new materials and products, reducing environmental impact and promoting the circular economy.

Thanks to the sorted waste collection system, even beverage and food cartons can be recycled through industrial processes that valorize both the cellulose component and the plastic and aluminium part, called ‘polyAl’.

In particular, polyAl can be reprocessed and converted into a recycled granule within a controlled and traceable supply chain, so that it can be used as a new raw material and re-enter production cycles.

Plastimark, in collaboration with Tetra Pak®, uses this material to create AluNova, a high-performance plastic compound designed for practical applications in the retail sector.

Choosing products made with recycled materials from this supply chain allows retailers to make a concrete contribution to reducing the environmental footprint of their stores, improving their company’s positioning and meeting the expectations of increasingly eco-conscious consumers.