Plastimark the RFID-optimized solution
Plastimark enables smarter, faster, and more connected retail through RFID-ready plastic trolley design
RFID (Radio Frequency Identification) technology is rapidly transforming modern retail by enabling contactless product identification, real-time inventory tracking, and automated checkout processes.
An RFID system consists of two core components: the RFID tag, which stores data on a microchip connected to an antenna, and the RFID reader, which receives radio signals and converts them into digital information for stock management, traceability, and point-of-sale operations.
To ensure optimal RFID performance, the surrounding environment must allow radio waves to travel without interference. This makes the choice of shopping trolley material a critical factor in RFID-enabled stores.
Plastimark plastic trolleys are the smart choice for RFID-enabled retail stores
Plastimark products are engineered to be fully RFID-compatible, leveraging the natural advantage of plastic, which does not interfere with electronic tag reading, unlike metal trolleys that cause signal shielding due to the Faraday cage effect. By eliminating electromagnetic interference, Plastimark plastic shopping trolleys actively support retail digitalization, store automation, and data-driven operations.
With Plastimark full-plastic shopping trolleys,
retailers benefit from:
High accuracy and reliability in RFID reading
The ability to implement self-checkout payment systems
No interference during inventory control operations
Improved product traceability, logistics efficiency and security
Beyond RFID performance, Plastimark trolleys also deliver key operational advantages including lightweight construction, high mechanical strength, ergonomic handling, and long service life. Combined with the use of sustainable and recycled materials, they offer a future-oriented solution aligned with environmental responsibility and circular economy principles.