{"id":255858,"date":"2023-08-11T13:47:00","date_gmt":"2023-08-11T11:47:00","guid":{"rendered":"https:\/\/plastimark-new.inode.it\/la-croissance-continue-des-marques-privees\/"},"modified":"2026-01-16T15:38:30","modified_gmt":"2026-01-16T14:38:30","slug":"la-croissance-continue-des-marques-privees","status":"publish","type":"post","link":"https:\/\/plastimark.com\/fr\/la-croissance-continue-des-marques-privees\/","title":{"rendered":"La croissance continue des marques priv\u00e9es"},"content":{"rendered":"\n<p>Au cours des trois derni\u00e8res ann\u00e9es, les habitudes des consommateurs ont chang\u00e9 \u00e0 une vitesse peu commune, face \u00e0 des facteurs importants tels que l\u2019inflation. Les consommateurs d\u2019aujourd\u2019hui sont beaucoup plus intelligents et ont adopt\u00e9 de <strong>nouvelles habitudes<\/strong> pour tenter d\u2019optimiser leur budget.<\/p>\n\n<p>L\u2019ann\u00e9e 2023 offre un certain nombre d\u2019opportunit\u00e9s et de d\u00e9fis uniques, y compris pour le secteur des private label. De nombreux acheteurs ont constat\u00e9 que leurs choix d\u2019\u00e9pargne ont r\u00e9v\u00e9l\u00e9 des produits qui rivalisent ou d\u00e9passent la qualit\u00e9 offerte par les marques nationales traditionnelles.<\/p>\n\n<p>Les marques priv\u00e9es, ou store label, sont des \u00e9tiquettes exclusives appartenant \u00e0 un magasin particulier. Il s\u2019agit d\u2019emballages et de marques sp\u00e9cifiques d\u2019une entreprise de vente au d\u00e9tail sp\u00e9cifique.<\/p>\n\n<p>Les produits de marque doivent se vendre eux-m\u00eames ; ce sont g\u00e9n\u00e9ralement des articles qui n\u2019ont pas n\u00e9cessairement besoin de campagnes publicitaires pour \u00eatre vendus. \u00c9tant donn\u00e9 que la plupart des produits de marque maison finissent par recevoir de grosses commandes de la part des grands d\u00e9taillants, les producteurs ont l\u2019avantage de cr\u00e9er et d\u2019exp\u00e9dier tous les produits \u00e0 un seul client, deux facteurs entra\u00eenant une r\u00e9duction des co\u00fbts d\u2019exploitation et des \u00e9missions dans l\u2019environnement<\/p>\n\n<p>Alors que le prix continuera d\u2019\u00eatre un facteur important dans les habitudes de consommation et dans les d\u00e9cisions d\u2019achat des consommateurs en magasin et en ligne, les experts de l\u2019industrie estiment que les d\u00e9taillants peuvent faire quelque chose davantage pour mettre en \u00e9vidence les avantages des produits de marque maison, qui vont au-del\u00e0 du simple fait qu\u2019ils sont moins chers que leurs produits nationaux -concurrents de marque.<\/p>\n\n<p>En effet, les consommateurs d\u2019aujourd\u2019hui <strong>choisissent<\/strong> les produits de <strong>marque<\/strong> maison non seulement pour leur prix comp\u00e9titif, mais aussi pour leur <strong>qualit\u00e9<\/strong> et leur <strong>coh\u00e9rence<\/strong>.<br\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au cours des trois derni\u00e8res ann\u00e9es, les habitudes des consommateurs ont chang\u00e9 \u00e0 une vitesse peu commune, face \u00e0 des &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"La croissance continue des marques priv\u00e9es\" class=\"read-more button\" href=\"https:\/\/plastimark.com\/fr\/la-croissance-continue-des-marques-privees\/#more-255858\" aria-label=\"En savoir plus sur La croissance continue des marques priv\u00e9es\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":255889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[221],"tags":[],"class_list":["post-255858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La croissance continue des marques priv\u00e9es - Plastimark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plastimark.com\/fr\/la-croissance-continue-des-marques-privees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La croissance continue des marques priv\u00e9es - Plastimark\" \/>\n<meta property=\"og:description\" content=\"Au cours des trois derni\u00e8res ann\u00e9es, les habitudes des consommateurs ont chang\u00e9 \u00e0 une vitesse peu commune, face \u00e0 des ... 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