{"id":255852,"date":"2023-09-16T13:49:00","date_gmt":"2023-09-16T11:49:00","guid":{"rendered":"https:\/\/plastimark-new.inode.it\/comment-linflation-a-t-elle-affecte-les-achats\/"},"modified":"2026-01-28T17:08:29","modified_gmt":"2026-01-28T16:08:29","slug":"comment-linflation-a-t-elle-affecte-les-achats","status":"publish","type":"post","link":"https:\/\/plastimark.com\/fr\/comment-linflation-a-t-elle-affecte-les-achats\/","title":{"rendered":"Comment l\u2019inflation a-t-elle affect\u00e9 les achats ?"},"content":{"rendered":"\n<p>L\u2019attention port\u00e9e aux consommateurs et \u00e0 leurs habitudes d\u2019achat doit \u00eatre maintenue en permanence, car au fil du temps, leur fa\u00e7on d\u2019agir varie en fonction des tendances ou de l\u2019\u00e9tat de l\u2019\u00e9conomie. \u00catre attentif aux changements et savoir s\u2019adapter font partie d\u2019une attitude fondamentale que nous devons adopter pour pas rester en arri\u00e8re.<\/p>\n\n<p>Les effets persistants de l\u2019inflation, l\u2019augmentation des prix dans le commerce de d\u00e9tail et la grande importance accord\u00e9e \u00e0 l\u2019exp\u00e9rience d\u2019achat dans les magasins ont un impact significatif sur les habitudes d\u2019achat.<\/p>\n\n<p>M\u00eame si le rythme d\u2019augmentation de l\u2019inflation dans le secteur alimentaire a l\u00e9g\u00e8rement ralenti dans les derniers mois, les cons\u00e9quences de la hausse des prix devraient continuer d\u2019avoir un impact sur le secteur alimentaire jusqu\u2019\u00e0 la fin de 2023.<br\/>En juillet a \u00e9t\u00e9 constat\u00e9 une r\u00e9duction de 1,2% sur la vari\u00e9t\u00e9 des produits pr\u00e9sents dans le chariot pour les courses. Cette attitude des consommateurs a contribu\u00e9 \u00e0 une augmentation r\u00e9elle des prix de 10,1%. Toujours en termes d\u2019augmentation des prix, les magasins discount arrivent en t\u00eate du classement, suivis par les commerces de proximit\u00e9 et enfin par les supermarch\u00e9s et les hypermarch\u00e9s. L\u2019analyse des consommateurs est un processus qui doit \u00eatre r\u00e9alis\u00e9 en continu, il faut \u00eatre attentif aux changements afin de s\u2019adapter pour pas rester en arri\u00e8re sur le march\u00e9. Pour 2023, la Banque mondiale estime la croissance globale du PIL dans la zone euro et sur le march\u00e9 am\u00e9ricain. Si les perspectives se r\u00e9aliseront, comme le supposent les experts, les retailer devront mettre en \u0153uvre des politiques commerciales capables d\u2019encourager les consommateurs \u00e0 acheter. Comme on l\u2019a vu notamment au cours des trois derni\u00e8res ann\u00e9es, les possibilit\u00e9s de d\u00e9penses des consommateurs peuvent changer, m\u00eame soudainement, en raison des besoins \u00e9mergents r\u00e9sultant de la situation \u00e9conomique et sociopolitique mondiale.<br\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019attention port\u00e9e aux consommateurs et \u00e0 leurs habitudes d\u2019achat doit \u00eatre maintenue en permanence, car au fil du temps, leur &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Comment l\u2019inflation a-t-elle affect\u00e9 les achats ?\" class=\"read-more button\" href=\"https:\/\/plastimark.com\/fr\/comment-linflation-a-t-elle-affecte-les-achats\/#more-255852\" aria-label=\"En savoir plus sur Comment l\u2019inflation a-t-elle affect\u00e9 les achats ?\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":256598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[221],"tags":[],"class_list":["post-255852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment l\u2019inflation a-t-elle affect\u00e9 les achats ? - Plastimark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plastimark.com\/fr\/comment-linflation-a-t-elle-affecte-les-achats\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment l\u2019inflation a-t-elle affect\u00e9 les achats ? - Plastimark\" \/>\n<meta property=\"og:description\" content=\"L\u2019attention port\u00e9e aux consommateurs et \u00e0 leurs habitudes d\u2019achat doit \u00eatre maintenue en permanence, car au fil du temps, leur ... 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