{"id":255688,"date":"2023-01-14T13:45:00","date_gmt":"2023-01-14T12:45:00","guid":{"rendered":"https:\/\/plastimark-new.inode.it\/digitalisation-et-innovation-rester-en-ligne-avec-les-attentes-de-ses-clients\/"},"modified":"2026-01-28T17:15:28","modified_gmt":"2026-01-28T16:15:28","slug":"digitalisation-et-innovation-rester-en-ligne-avec-les-attentes-de-ses-clients","status":"publish","type":"post","link":"https:\/\/plastimark.com\/fr\/digitalisation-et-innovation-rester-en-ligne-avec-les-attentes-de-ses-clients\/","title":{"rendered":"Digitalisation et innovation: rester en ligne avec les attentes de ses clients"},"content":{"rendered":"\n<p>Ces derni\u00e8res ann\u00e9es, la num\u00e9risation dans les magasins est devenue de plus en plus importante. Au fil du temps, nous avons travers\u00e9 de nombreuses \u00e9tapes qui ont amen\u00e9 les magasins \u00e0 devenir ce qu\u2019ils sont aujourd\u2019hui. Les \u00e9crans entre les rayons pour la communication promotionnelle, la gestion \u00e0 travers le logiciel des files d\u2019attente en caisse, la mise en place de scanners pour le self-scanning et l\u2019augmentation continue de la pr\u00e9sence de caisses automatiques ne sont que quelques exemples. Le service de paiement en libre-service acc\u00e9l\u00e8re l\u2019exp\u00e9rience d\u2019achat, permettant aux consommateurs d\u2019\u00e9viter les longues files d\u2019attente. Penser de pouvoir entrer dans un magasin, m\u00eame aux heures les plus charg\u00e9es et de pouvoir g\u00e9rer en toute autonomie le moment shopping du d\u00e9but \u00e0 la fin, sans \u00eatre ralenti, est une excellente motivation qui peut faire pr\u00e9f\u00e9rer un magasin \u00e0 un autre. La d\u00e9cision strat\u00e9gique d\u2019investir dans des solutions de <strong>libre-service<\/strong> est importante pour les clients, mais pas seulement: en mettant en \u0153uvre ce type de technologie on peut am\u00e9liorer le service offert au client, l\u2019optimisation des co\u00fbts, l\u2019efficacit\u00e9 et l\u2019offre de services qui r\u00e9pondent aux nouveaux besoins. Pour cela les paniers et les chariots pour les courses doivent \u00eatre performants et optimis\u00e9s pour ce type de technologie. La compatibilit\u00e9 avec les syst\u00e8mes num\u00e9riques les plus modernes permet un contr\u00f4le attentif et ponctuel des chariots <a href=\"http:\/\/www.plastimark.com\/fr\">Plastimark<\/a> \u00e0 l\u2019int\u00e9rieur des points de vente ; en outre les chariots ne constituent aucun type de barri\u00e8re face aux syst\u00e8mes anti vol. L\u2019installation de caisses qui permettent le self check-out \u2013 soit qu\u2019elles soient connect\u00e9es au self-scanning ou non \u2013 permet une r\u00e9duction de la main-d\u2019\u0153uvre qui pourrait \u00eatre employ\u00e9e dans : le service client, le r\u00e9am\u00e9nagement des rayons, la gestion des achats en ligne et bien plus encore.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ces derni\u00e8res ann\u00e9es, la num\u00e9risation dans les magasins est devenue de plus en plus importante. Au fil du temps, nous &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Digitalisation et innovation: rester en ligne avec les attentes de ses clients\" class=\"read-more button\" href=\"https:\/\/plastimark.com\/fr\/digitalisation-et-innovation-rester-en-ligne-avec-les-attentes-de-ses-clients\/#more-255688\" aria-label=\"En savoir plus sur Digitalisation et innovation: rester en ligne avec les attentes de ses clients\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":256637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[220],"tags":[],"class_list":["post-255688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitalisation et innovation: rester en ligne avec les attentes de ses clients - Plastimark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plastimark.com\/fr\/digitalisation-et-innovation-rester-en-ligne-avec-les-attentes-de-ses-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalisation et innovation: rester en ligne avec les attentes de ses clients - Plastimark\" \/>\n<meta property=\"og:description\" content=\"Ces derni\u00e8res ann\u00e9es, la num\u00e9risation dans les magasins est devenue de plus en plus importante. 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