{"id":255872,"date":"2023-05-11T13:39:00","date_gmt":"2023-05-11T11:39:00","guid":{"rendered":"https:\/\/plastimark-new.inode.it\/customer-experience-despues-del-producto-la-clave-del-exito\/"},"modified":"2026-01-30T12:16:09","modified_gmt":"2026-01-30T11:16:09","slug":"customer-experience-despues-del-producto-la-clave-del-exito","status":"publish","type":"post","link":"https:\/\/plastimark.com\/es\/customer-experience-despues-del-producto-la-clave-del-exito\/","title":{"rendered":"Customer experience: despu\u00e9s del producto, la clave del \u00e9xito"},"content":{"rendered":"\n

El mundo del comercio minorista est\u00e1 evolucionando y con \u00e9l las exigencias de los clientes, que cada vez entran m\u00e1s en contacto con marcas m\u00e1s o menos atentas a conseguir que la experiencia de compra sea interactiva, agradable y sostenible. Construir una customer experience lo m\u00e1s adaptada posible a sus consumidores puede ser la clave para que \u00e9stos prefieran las compras en tienda a la compra online, cada vez m\u00e1s popular.Las marcas que se preocupan por sus clientes llevan a\u00f1os pregunt\u00e1ndose qu\u00e9 hace que un consumidor prefiera su tienda a otra, cu\u00e1les son los puntos fuertes de su punto de venta, c\u00f3mo optimizar el momento de salida y en qu\u00e9 momentos puede ser preferible invertir en comunicaci\u00f3n.En la construcci\u00f3n de costumer experience juega un papel importante la customer journey, que incluye: deseos, posibilidades de seguir averiguando, decisi\u00f3n de compra, solicitud y, por \u00faltimo, apoyo durante el pago y despu\u00e9s de la compra. Durante todos estos pasos, el cliente debe poder proceder a sus compras utilizando herramientas como cestas de la compra y carros que pueden facilitar esto apoy\u00e1ndose en su ligereza, maniobrabilidad mantenida incluso a carga m\u00e1xima, silencio gracias a ruedas adecuadas y personalizaci\u00f3n con accesorios que pueden facilitar la experiencia de compra. <\/p>\n\n

Otro punto importante es la identidad de la marca, reforzada tambi\u00e9n a trav\u00e9s de la elecci\u00f3n del mobiliario m\u00e1s adecuado, la comunicaci\u00f3n en las tiendas, la escala de colores utilizada (posiblemente reflejando los colores de la marca). Tambi\u00e9n en este caso se observa la importancia de recurrir a proveedores capaces de ofrecer herramientas de compra lo m\u00e1s personalizables posible, tanto en t\u00e9rminos de color como de composici\u00f3n.El nuevo p\u00fablico objetivo son los consumidores digitalizados, exigentes y preocupados por la sostenibilidad. Estas atenciones pueden transmitirse en la customer experience a trav\u00e9s de determinadas opciones, entre las que se incluyen: RFID para el inventario, digitalizaci\u00f3n de precios, implementaci\u00f3n de monitores para la comunicaci\u00f3n, preferencia de materiales reciclados en el mobiliario (incluidos carros de la compra y cestas), limitaci\u00f3n del uso de expositores desechables e implementar nuevos m\u00e9todos de pago como cajas automatizadas y\/o dar la opci\u00f3n de compra inteligente con el uso de esc\u00e1nere <\/p>\n","protected":false},"excerpt":{"rendered":"

El mundo del comercio minorista est\u00e1 evolucionando y con \u00e9l las exigencias de los clientes, que cada vez entran m\u00e1s … <\/p>\n

Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":257716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[224],"tags":[],"class_list":["post-255872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-experience"],"acf":[],"yoast_head":"\nCustomer experience: despu\u00e9s del producto, la clave del \u00e9xito - Plastimark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plastimark.com\/es\/customer-experience-despues-del-producto-la-clave-del-exito\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer experience: despu\u00e9s del producto, la clave del \u00e9xito - Plastimark\" \/>\n<meta property=\"og:description\" content=\"El mundo del comercio minorista est\u00e1 evolucionando y con \u00e9l las exigencias de los clientes, que cada vez entran m\u00e1s ... 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