{"id":255860,"date":"2023-08-11T13:47:00","date_gmt":"2023-08-11T11:47:00","guid":{"rendered":"https:\/\/plastimark-new.inode.it\/el-continuo-crecimiento-de-las-marcas-blancas\/"},"modified":"2026-01-16T15:38:30","modified_gmt":"2026-01-16T14:38:30","slug":"el-continuo-crecimiento-de-las-marcas-blancas","status":"publish","type":"post","link":"https:\/\/plastimark.com\/es\/el-continuo-crecimiento-de-las-marcas-blancas\/","title":{"rendered":"El continuo crecimiento de las marcas blancas"},"content":{"rendered":"\n<p>En los \u00faltimos tres a\u00f1os, los h\u00e1bitos de consumo han cambiado con una rapidez fuera de lo com\u00fan frente a factores significativos como la inflaci\u00f3n. Los consumidores de hoy son mucho m\u00e1s exigentes y han adoptado <strong>nuevos h\u00e1bitos<\/strong> para optimizar sus presupuestos. <\/p>\n\n<p>El a\u00f1o 2023 ofrece una serie de oportunidades y retos \u00fanicos, tambi\u00e9n para el sector de las <strong>private labels<\/strong>. Muchos compradores han descubierto que sus opciones de ahorro han revelado productos que rivalizan o superan la calidad ofrecida por las marcas nacionales tradicionales. <\/p>\n\n<p>Las marcas blancas, o store labels, son marcas exclusivas que pertenecen a una determinada tienda. Se trata de envases y marcas espec\u00edficos de una empresa minorista concreta. <\/p>\n\n<p>Los productos de marca blanca tienen que venderse solos; suelen ser art\u00edculos que no necesitan necesariamente campa\u00f1as publicitarias para venderse. Dado que la mayor\u00eda de los productos de marca blanca acaban recibiendo grandes pedidos de los principales minoristas, los fabricantes obtienen la ventaja de crear y enviar todos los productos a un \u00fanico cliente, lo que se traduce en una reducci\u00f3n de los costes de explotaci\u00f3n y de las emisiones al medio ambiente. <\/p>\n\n<p>Aunque el precio seguir\u00e1 siendo un factor importante en los h\u00e1bitos de compra de los consumidores y en sus elecciones de compra en tienda y online, los expertos del sector creen que los minoristas pueden hacer m\u00e1s para destacar las ventajas de los productos de marca comercial, que van m\u00e1s all\u00e1 de ser simplemente m\u00e1s baratos que sus competidores de marca nacional.<\/p>\n\n<p>De hecho, los consumidores de hoy eligen los productos de <strong>marca blanca<\/strong> no s\u00f3lo por su <strong>comodidad<\/strong>, sino tambi\u00e9n por su <strong>calidad<\/strong> y <strong>consistencia<\/strong>. <br\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos tres a\u00f1os, los h\u00e1bitos de consumo han cambiado con una rapidez fuera de lo com\u00fan frente a &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"El continuo crecimiento de las marcas blancas\" class=\"read-more button\" href=\"https:\/\/plastimark.com\/es\/el-continuo-crecimiento-de-las-marcas-blancas\/#more-255860\" aria-label=\"Leer m\u00e1s sobre El continuo crecimiento de las marcas blancas\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":255890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[229],"tags":[],"class_list":["post-255860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El continuo crecimiento de las marcas blancas - Plastimark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plastimark.com\/es\/el-continuo-crecimiento-de-las-marcas-blancas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El continuo crecimiento de las marcas blancas - Plastimark\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos tres a\u00f1os, los h\u00e1bitos de consumo han cambiado con una rapidez fuera de lo com\u00fan frente a ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/plastimark.com\/es\/el-continuo-crecimiento-de-las-marcas-blancas\/\" \/>\n<meta property=\"og:site_name\" content=\"Plastimark\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Plastimark\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-11T11:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-16T14:38:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/plastimark.com\/wp-content\/uploads\/2023\/08\/agosto23.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"inode\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"inode\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/plastimark.com\/es\/el-continuo-crecimiento-de-las-marcas-blancas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/plastimark.com\/es\/el-continuo-crecimiento-de-las-marcas-blancas\/\"},\"author\":{\"name\":\"inode\",\"@id\":\"https:\/\/plastimark.com\/es\/#\/schema\/person\/0c780db5cd2907bbd6db1aba25a1d793\"},\"headline\":\"El continuo crecimiento de las marcas blancas\",\"datePublished\":\"2023-08-11T11:47:00+00:00\",\"dateModified\":\"2026-01-16T14:38:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/plastimark.com\/es\/el-continuo-crecimiento-de-las-marcas-blancas\/\"},\"wordCount\":297,\"publisher\":{\"@id\":\"https:\/\/plastimark.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/plastimark.com\/es\/el-continuo-crecimiento-de-las-marcas-blancas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/plastimark.com\/wp-content\/uploads\/2023\/08\/agosto23.webp\",\"articleSection\":[\"Trends\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/plastimark.com\/es\/el-continuo-crecimiento-de-las-marcas-blancas\/\",\"url\":\"https:\/\/plastimark.com\/es\/el-continuo-crecimiento-de-las-marcas-blancas\/\",\"name\":\"El continuo crecimiento de las marcas blancas - 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