{"id":255690,"date":"2023-01-14T13:45:00","date_gmt":"2023-01-14T12:45:00","guid":{"rendered":"https:\/\/plastimark-new.inode.it\/digitalizacion-e-innovacion-responder-a-las-expectativas-de-los-clientes\/"},"modified":"2026-01-28T17:15:28","modified_gmt":"2026-01-28T16:15:28","slug":"digitalizacion-e-innovacion-responder-a-las-expectativas-de-los-clientes","status":"publish","type":"post","link":"https:\/\/plastimark.com\/es\/digitalizacion-e-innovacion-responder-a-las-expectativas-de-los-clientes\/","title":{"rendered":"Digitalizaci\u00f3n e innovaci\u00f3n: responder a las expectativas de los clientes"},"content":{"rendered":"\n<p>En los \u00faltimos a\u00f1os, la digitalizaci\u00f3n en las tiendas est\u00e1 ganando terreno. A lo largo del tiempo ha pasado por muchas etapas diferentes que han llevado a las tiendas a convertirse en lo que son hoy. Los monitores en las estanter\u00edas para la comunicaci\u00f3n promocional, la gesti\u00f3n por software de las colas en las cajas, la implantaci\u00f3n de esc\u00e1neres para el autoescaneado y el continuo aumento de los puntos de autofacturaci\u00f3n son ejemplos de ello. El servicio de caja autom\u00e1tica acelera la experiencia de compra y permite a los consumidores evitar largas colas. La idea de poder entrar en una tienda, incluso en las horas de mayor afluencia, para poder gestionar la experiencia de compra de principio a fin, sin ser ralentizado, es un gran incentivo que puede hacer que la gente prefiera una tienda a otra.<br\/>La decisi\u00f3n estrat\u00e9gica de invertir en soluciones de self check-out es importante para los clientes, pero no s\u00f3lo: la implantaci\u00f3n de este tipo de tecnolog\u00eda mejora el servicio al cliente, la optimizaci\u00f3n de costes, la eficiencia y la oferta de servicios que satisfacen nuevas necesidades. Sin embargo, para lograrlo, las cestas y carros de la compra deben ser eficientes y estar optimizados para este tipo de tecnolog\u00eda. La compatibilidad con los sistemas digitales m\u00e1s modernos permite un seguimiento cuidadoso y puntual de los carros de la compra <a href=\"http:\/\/www.plastimark.com\/es\">Plastimark<\/a> dentro de las tiendas, adem\u00e1s de no crear ning\u00fan tipo de barrera antihurto. La instalaci\u00f3n de cajas de autopago, conectadas o no al autoescaneado, permite reducir la mano de obra necesaria en caja, que puede emplearse en atenci\u00f3n al cliente, ordenaci\u00f3n de estanter\u00edas, gesti\u00f3n de compras online y mucho m\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos a\u00f1os, la digitalizaci\u00f3n en las tiendas est\u00e1 ganando terreno. A lo largo del tiempo ha pasado por &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Digitalizaci\u00f3n e innovaci\u00f3n: responder a las expectativas de los clientes\" class=\"read-more button\" href=\"https:\/\/plastimark.com\/es\/digitalizacion-e-innovacion-responder-a-las-expectativas-de-los-clientes\/#more-255690\" aria-label=\"Leer m\u00e1s sobre Digitalizaci\u00f3n e innovaci\u00f3n: responder a las expectativas de los clientes\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":256638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222],"tags":[],"class_list":["post-255690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitalizaci\u00f3n e innovaci\u00f3n: responder a las expectativas de los clientes - Plastimark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plastimark.com\/es\/digitalizacion-e-innovacion-responder-a-las-expectativas-de-los-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalizaci\u00f3n e innovaci\u00f3n: responder a las expectativas de los clientes - Plastimark\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos a\u00f1os, la digitalizaci\u00f3n en las tiendas est\u00e1 ganando terreno. 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