The role of neighbourhood shops in GDO.

The role of neighbourhood shops in GDO.

In 2023, the grocery and retail sector continues to evolve rapidly, driven by consumer preferences, technological advances and a growing interest in sustainability. Retailers that embrace these trends and prioritise customer-centric approaches are set to grow in this...
How has inflation affected purchases?

How has inflation affected purchases?

The focus on consumers and their shopping habits must also be sustained at all times because, as time goes by, their behaviour varies according to trends or the state of the economy. Paying attention to changes and being able to adapt are part of a fundamental...
Summer vacation are here!

Summer vacation are here!

🏖️ Summer vacation are here! Plastimark SPA will be closed for summer vacation from August 11 to 25, 2022. Expect us on Monday, August 28 to start all over again together.
The continuing growth of private labels

The continuing growth of private labels

The past three years have seen the habits of consumers shift at an uncommonly rapid rate in the face of significant factors that include the inflation. Consumers today are much savvier and have adopted new habits in an effort to maximize their budgets. 2023 is...
The circular economy also goes through the supply chain

The circular economy also goes through the supply chain

The circular economy is a model that involves sharing, lending, reusing, repairing, reconditioning and recycling existing materials and products for as long as possible. The desire of consumers to be able to reduce their environmental impact even in their everyday...

L’acronimo TÜV, Technischer Überwachungsverein, può tradursi in “Associazione tecnica di sorveglianza” finalizzata alla sicurezza dei prodotti e della collettività. Fondato in Germania nel 1866 è oggi uno dei maggiori enti indipendenti di certificazione, test ed ispezione a livello mondiale, punto di riferimento tecnico per le aziende che operano nei vari settori della produzione e dei servizi. I consumatori moderni prestano molta più attenzione al tema della sicurezza e della qualità dei prodotti che utilizzano, di conseguenza il mercato per fabbricanti e distributori si sta spingendo verso la proposta di prodotti certificati e dotati di maggiori garanzie di affidabilità rispetto alla semplice verifica dei requisiti minimi di sicurezza richiesti dalla legge. Questa attenzione verso il tema di sicurezza permette, oltre al rispetto delle norme, di ottenere maggiore visibilità e conquistare il favore e la fiducia dei consumatori nei confronti del proprio prodotto e del brand. Ottenere la certificazione, offre la possibilità ai fabbricanti e distributori di apporre sul prodotto certificato il marchio TÜV, conosciuto e riconosciuto a livello internazionale, migliorando così il posizionamento sul mercato del prodotto ed evidenziando la sua costruzione in conformità a tutti i requisiti di sicurezza e la verifica periodica.

The acronym TÜV, Technischer Überwachungsverein, can be translated into "Technical Inspection Association" provides vehicular inspection and product certification services. Originated in Germany in 1866, today it's one of the largest independent certification, test and worldwide inspection and a technical reference point for companies that operate in various sectors of production and services. Modern consumers pay much more attention to the safety and quality of the products they use; therefore the market for producers and distributors is moving towards certified products with more guarantees of reliability, compared to the simply verification of the minimum safety requirements required by law. This focus on the safety issue allows, in addition to compliance with the rules, to gain more visibility, but also to win consumers’ favour and trust towards their product and brand. Obtaining certification offers to producers and distributors the possibility of label on the certified product the mark TÜV. TÜV, internationally known and recognised, improves the product’s market positioning and highlights its construction in compliance with all safety requirements and periodic verification.

L'acronyme TÜV, Technischer Überwachungsverein, peut être traduit en "Association de surveillance technique" visant à garantir la sécurité des produits et de la société. Fondé en Allemagne en 1866, la société TÜV est aujourd'hui l'un des plus grands organismes indépendants de certification, de test et d'inspection au monde, elle représente un point de référence technique pour les entreprises qui opèrent dans les différents secteurs de la production et de services. De nos jours les consommateurs accordent beaucoup plus d'attention à la sécurité et à la qualité des produits qu’ils utilisent, par conséquent les fabricants et les distributeurs s'orientent vers la proposition de produits certifiés qui garantissent une meilleure fiabilité par rapport aux exigences minimales requises par la loi. Cette attention portée sur la sécurité permet, au-delà du respect de la réglementation, d'obtenir une plus grande visibilité et de gagner la confiance des consommateurs par rapport au produit et à l’enseigne. L'obtention de la certification offre aux fabricants et aux distributeurs la possibilité d'apposer sur le produit certifié la marque TÜV, connue et reconnue au niveau international, améliorant ainsi le positionnement du produit sur le marché et mettant en évidence sa production en conformité avec toutes les exigences de sécurité et sa vérification périodique.

RFID stands for Radio Frequency Identification. This term refers to those technologies that allow the remote recognition of objects, animals and people using radio waves. A radio frequency identification system consists of two main components: a transponder or tag, and a reader. The tag is the label that is attached to the object. It is here that all the information related to it is contained and that uniquely identifies it. The data, stored in a microchip, can be read thanks to an antenna that receives and transmits radio signals to and from the RFID reader. The microchip and the antenna together form the RFID tag and are held together on a physical support. The reader is the device, either fixed or portable, used to read the RFID tag, able to convert the radio waves of the tag into a digital signal that can be transferred to a computer. In order to communicate between them, the tag and the reader must be tuned to the same frequency. Plastimark products are designed to be fully compatible with RFID technology, being able to count on the undeniable advantage provided by plastic not to interfere with the electronic reading of the label, something more likely to occur with metal trolleys (“Faraday cage” phenomenon).

RFID signifie Radio Frequency Identification, ou identification par radiofréquence. Ce terme désigne les technologies qui permettent la reconnaissance à distance d'objets, d'animaux et de personnes à l'aide d'ondes radio. Un système d'identification par radiofréquence se compose de deux composants principaux : un transpondeur ou tag, et un lecteur. Le tag est l'étiquette qui est apposée sur l'objet. C'est là que se trouvent toutes les informations concernant l’objet en question et qui l’identifie de manière unique. Les données, mémorisées dans une micropuce, peuvent être lues grâce à une antenne qui reçoit et transmet des signaux radio vers et depuis le lecteur RFID. La micro puce et l'antenne forment le tag RFID et sont tenues ensemble sur un support physique. Le lecteur est le dispositif, fixe ou portable, utilisé pour lire la puce RFID, capable de convertir les ondes radio de la puce en un signal numérique qui peut être transféré vers un ordinateur. Pour communiquer entre eux, la puce et le lecteur doivent être réglés sur la même fréquence. Les chariots en plastique sont conçus afin d’être entièrement compatibles avec la technologie RFID, car ce matériau n'interfère en aucun cas avec la lecture électronique de l'étiquette, comme au contraire il peut plus facilement arriver avec les chariots métalliques (phénomène de "cage de Faraday").